A Toast to the Urban Maestro
The “Maestro of the City” collection is an homage to the vibrancy of urbanites—dynamic and innovative with unyielding elegance. With ten unique looks, the compilation traverses the urban landscape, from relaxed chic to polished grace, embodying the diverse moods of metropolitan life.
Lim Fang Heng, the founding visionary behind Bajuu by Wardrobe, states,
“Our brand’s journey stands at the intersection of innovation, creativity, and artisanal craftsmanship, serving as a beacon for those who navigate the city’s dynamics with style and confidence. ‘Maestro of The City’ shows our dedication to celebrating the city’s lively spirit. We blend city life into our creation, honouring its energy and diversity.”
A Fusion of Inspiration and Metro Sartorialist
Imagine the sophisticated tailoring of mid-20th-century Europe colliding with the electric energy of modern street style. That’s the “Maestro of The City” collection in a nutshell. It’s a dialogue between the elegance of the past and the bold, unapologetic nature of today’s urban landscape, tied together with Bajuu’s signature orange—a beacon of creativity and individuality in a sea of monotony.
Andre Nasution, Head of Design and Marketing, reflects,
“Our goal was to thread the past and present into a narrative that resonates with the cosmopolitan lifestyle. The fusion of classic silhouettes with present-day style progressiveness, all while integrating our vibrant brand signature orange, culminates in a collection that makes each moment a declaration of bold, unabashed uniqueness.”
Every piece from the “Maestro of The City” collection tells an unbiased story, embodying the diverse facets of city life. Whether it’s the adventurous allure of a blouson or the eclectic sophistication of a tuxedo, each look is a chapter, each fabric a line of poetry celebrating the individuality of the urban soul.
As they commemorate their first anniversary, it’s remarkable to see their transformation from roots in classical tailoring to embracing a cultured urban taste while preserving the essence of artisanal skill at its heart. This evolution is a testament to their unwavering commitment to innovation, quality, and the dynamic community that continually motivates the team at Bajuu.
The Journey Continues with “Bajuu Year One”
The “Bajuu Year One” campaign marks a fresh chapter, directly connecting the “Maestro of The City” to urban life’s heartbeat. It’s an invitation to explore creativity, community and style in new ways. This initiative celebrates the blend of everyday life with fashion flair, inviting everyone to join in on the curated journey.
This campaign is a nod to those ready to explore the possibilities of mixing style with substance. It’s about creating something unique every day, proving that there’s always room to play and explore when it comes to combining fashion with life’s moments.
Forward, Always
The path ahead for Bajuu by Wardrobe is seen as one paved with unwavering determination to redefine urban fashion. They masterfully blend artisanal tailoring with contemporary designs while embodying the relentless spirit of individual expression. Their journey, far from complete, continues to celebrate the metropolitan muse at every turn and to inspire the fashion-conscious community.
“Reimagine the essence of urban elegance with Bajuu by Wardrobe.”
Embark with us at www.bajuu.co or through our journey snapshots on Facebook, Instagram, and TikTok at @bajuu.bywardrobe.